5 Cultural Trends to Know in 2016

In 2016, FOMO has been replaced by FOLO, the fear of living offline

AdWeek returns with predictions for 2016. Last year it was FOMO, but this year things are different. Whether it is the widespread acceptance of marijuana consumption, navigating the difficulties of breakups in the digital era, the fear of living offline, shifting conceptions of gender, or following the rising influence females have on the gaming industry, 2016 is looking to be year during which these cultural trends dominate café conversations, transit arguments, and dinner table discussions.

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